Privacy policy

Last updated: May 23, 2025

At Picture Me, your trust matters deeply. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website (picture-me.co.za), make a purchase, or interact with our services. This policy complies with the Protection of Personal Information Act (POPIA) in South Africa and the General Data Protection Regulation (GDPR) applicable in the European Economic Area (EEA).

1. Who We Are

Picture Me (Pty) Ltd
Company Registration: 2025/406122/07
Address: Unit 2 Nautica, 300 Kloof Road, Camps Bay, Cape Town, 8001, South Africa
Email: hello@picture-me.co.za
For any data protection queries, please contact our team via the email address above.

2. What Personal Data We Collect

We collect and process the following types of personal data:

a. Information you provide directly:

  • Your name, contact details, delivery and billing address
  • Your child’s name, image, and other personalisation details
  • Order and transaction information
  • Any correspondence you send us (emails, support queries, etc.)

b. Information collected automatically:

  • IP address, device type, browser, OS, and usage data via cookies
  • Shopping behaviour (pages visited, items viewed, etc.)

c. From third parties:

  • Payment processors (we do not store card details)
  • Analytics providers (e.g. Google Analytics)
  • Advertising networks (if you interact with our ads)

3. How We Use Your Information

We process your personal data for the following purposes:

  • To fulfil your personalised book order
  • To provide customer service and support
  • To process payments securely
  • To improve our services and user experience
  • To send marketing communications (if opted in)
  • To comply with legal obligations

4. Image Upload and Deletion Policy

To generate custom illustrations, customers upload images of their child. By uploading an image, you confirm that:

  • You are the child’s parent/guardian or have legal consent
  • You authorise us to use the image solely to fulfil your order

We permanently delete all uploaded images from our servers after your book is printed and dispatched.

We never store, reuse, or share your child’s images.

5. Legal Bases for Processing

We rely on the following legal bases:

  • Performance of a contract (e.g. fulfilling your order)
  • Legitimate interests (e.g. improving services, fraud prevention)
  • Consent (e.g. marketing communications, cookies)
  • Legal obligation (e.g. retaining records for tax compliance)

6. Marketing and Communications

You can opt-in to receive promotional emails from us. You can unsubscribe at any time via the link in our emails. We do not share your personal data with third parties for their own marketing purposes.

7. Data Retention

We retain your data only as long as necessary:

  • Order records: up to 7 years for legal and financial purposes
  • Uploaded images: deleted after order fulfilment
  • Analytics data: anonymised or aggregated where possible

8. Data Security

We use industry-standard encryption and access controls to protect your data. Access is restricted to staff who require it for service delivery. We regularly review and update our security practices.

9. Your Rights

Under POPIA and GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data where there is no legal reason to retain it
  • Object to or restrict the processing of your data in certain cases
  • Request a copy of your data in a structured, machine-readable format (data portability)
  • Withdraw consent where processing is based on your consent

To exercise your rights, contact us at: hello@picture-me.co.za

If you are located in the EEA and believe your data rights have been violated, you may also contact your local Data Protection Authority or the Information Regulator in South Africa at inforeg@justice.gov.za.

10. Cookies

We use cookies to improve your experience. You can control cookies through your browser settings. Blocking cookies may affect functionality.

11. Children’s Data

We do not knowingly collect personal data directly from children. All personalisation data (e.g. names, photos) must be submitted by a parent or guardian.

12. International Transfers

If you are located in the EEA, we ensure that any transfer of your personal data outside the EEA is made in accordance with data protection laws and includes appropriate safeguards such as standard contractual clauses approved by the European Commission.

13. Changes to This Policy

We may update this policy from time to time. Updates will be posted on our site with a revised effective date.

14. Contact

If you have any questions or concerns about your privacy, please contact:

Email: hello@picture-me.co.za
Address: Unit 2 Nautica, 300 Kloof Road, Camps Bay, Cape Town, 8001, South Africa